Editorial ✖ Community Playbook

Introducing Truant’s 5 Point Community Playbook

"There's a damn lot of talk about culture..."

At Truant, we help our clients find cultural relevance with today's audiences, often through music.

But we're also very conscious of the C-Word.

Because the key to brands being successful isn't culture, its community.

Community is what drives culture, it's where ideas are formed, where behaviours are codified, and where a culture's true identity lies.

We've developed a series of workshops to help clients identify the communities that should matter to them, and help them activate in ways that are positive both for the brand and the community.

Here’s a sneak peak at our playbook… if this sounds like something you’re into (it should be) then get in touch.

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About Truant

Truant is a new era creative company, bringing maximum attention to brands through advertising and music.

Fully independent and Campaign Magazine Top 50 agency, with a unique approach that puts music at the heart of much of its work. Truant has worked with some of the world’s most iconic brands, including Pepsi MAX, Royal Caribbean, and Virgin and has twice won Campaign’s Best Places to Work.