You name it,
we insure it
Competing successfully in the insurance market is no mean feat, but Simply Business did exactly that with ‘You name It, we Insure It’ a bespoke, geographically targeted broadcast, outdoor and YouTube campaign.
The Challenge
Simply Business had been growing fast. But with demand-capturing channels like search and partnerships starting to plateau, the challenge was clear: how do you keep growing at pace when your usual tactics stop delivering? It was time to shift from performance to presence and start building a brand.
The Cultural Opportunity
We helped Simply Business make its debut on TV, but not in the usual insurance way. We focused on the people behind the businesses, the personal pride, humour and individuality that comes with running something of your own.
The campaign tapped into the pride, personality and humour at the heart of Britain’s small businesses, starting with their brilliantly named brands. By using real examples, we showed how Simply Business covers everything from the serious to the slightly surreal. Charming, relatable and unmistakably human, the work proved that Simply Business understands small business like no one else.
Impact
Reaching high-intent custom audiences at scale led to the generation of approximately 150,000 new prospects in three months, and a 1,349% increase in brand interest.
Media Mix
Outdoor, TV, Digital Display, Radio.
