SCENES ✖ SXSW

Podcast
Written By Adminstrator

To celebrate SXSW coming to London for the first time, we sat down with the festivals Head of Music, Adem Holness. Previously working as Head of Contemporary Music at The Southbank Centre, Adem was tasked with giving the green light to hundreds of musicians that will be performing at the Music, Film & Tech conference from the 2-7th June 2025.

In this chat, we spoke about:

  • How can brands harness the power of grassroots music

  • What the countless music venues closing down signifies for our future

  • Why festivals like SXSW London are so important to our culture

Enjoy!

✖ About SCENES

What drives our culture forward? Join Max & Ruby as they chat with cultural icons in music, food, fashion, sports, and more to explore how they shape the world around us. Discover the stories behind beloved brands, cultural figureheads and learn how to stand out in a fast-paced world. Tune in!

Adminstrator
Previous

Editorial ✖ The Missing Shirt
Next

Editorial ✖ Was Mo Salah's Selfie a Brand Stunt, and Does it Matter?